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GM Trademarks the Phrase "Range Anxiety." Its Motives Are Suspect.

1 September 2010, 5:10 am

General Motors has asked to trademark the phase "range anxiety," which refers to the anxiety one might have about the limited range of his or her electric car. Jalopnik speculates that this is preparation for a marketing campaign to distinguish the Chevy Volt from its all-electric competitors. The application filed with the U.S. trademark office in July suggests GM wants every marketing weapon ...... Read More »

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